ORDER OF THE MINISTER OF LABOUR AND SOCIAL PROTECTION OF THE POPULATION OF THE REPUBLIC OF KAZAKHSTAN

of December 22, 2025 No. 409

About approval of the professional standard "Kouchingovaya Activities (Kouch)"

According to Item 5 of article 5 of the Law of the Republic of Kazakhstan "About professional qualifications" I ORDER:

1. Approve the professional standard "Kouchingovaya Activities (Kouch)" according to appendix to this order.

2. To provide to department of work and social partnership of the Ministry of Labour and Social Protection of the population of the Republic of Kazakhstan in the procedure established by the legislation:

1) within five calendar days after signing of this order the direction it in the Kazakh and Russian languages in the Republican state company on the right of economic maintaining "Institute of the legislation and legal information of the Republic of Kazakhstan" the Ministries of Justice of the Republic of Kazakhstan for official publication and inclusion in Reference control bank of regulatory legal acts of the Republic of Kazakhstan;

2) placement of this order on Internet resource of the Ministry of Labour and Social Protection of the population of the Republic of Kazakhstan.

3. To impose control of execution of this order on the first vice-Minister of Labour and Social Protection of the population of the Republic of Kazakhstan.

4. This order becomes effective after ten calendar days after day of its first official publication.

Appendix

to the Order of the Minister of Labour and Social Protection of the population of the Republic of Kazakhstan of December 22, 2025 No. 409

Professional standard "Kouchingovaya Activities (Kouch)"

Chapter 1. General provisions

1. Scope of the professional standard: The professional standard "Kouchingovaya Activities (Kouch)" is developed according to article 5 of the Law of the Republic of Kazakhstan "About professional qualifications".

This professional standard is applied in case of assessment and recognition of professional qualification kouchy, development of the quality standards of services and development of human capital in different spheres - business, education, health care, the social sphere, public administration and personal development.

The standard is intended for:

- the organizations providing services of coaching;

- the organizations preparing (training/implementing program of preparation and advanced training) to kouchy;

- associations and professional associations of kouchy;

- employers and the organizations using coaching in the activities;

- clients and customers of kouchingovy services;

- the bodies which are responsible for certification, accreditation and recognition of qualifications.

Coaching represents the professional partnership aimed at the development of thinking, sensibleness and the client's potential, assistance to achievement of the personal and professional purposes.

Activities of kouch are based on the ethical principles, competences and the quality standards recognized in the international community by professional associations / federations of coaching

This standard establishes:

requirements to qualification and professional training levels of kouchy);

- obligatory competences, knowledge and abilities;

- requirements to ethical behavior and professional responsibility;

- criteria for assessment of qualification and recognition of informal education.

Kouchingovy activities are based on the principles of respect, partnership, professional responsibility and ethical behavior.

Kouchingovy services are rendered on voluntary basis, in the safe and confidential circle.

Professional activity of kouch is based on the international competences and includes obligatory development of professional and personal qualities.

Qualification of kouch proves to be true through certification and regular increase in level of skill (superviziya, mentoring, training, membership in professional communities).

Коуч shall observe profession borders, distinguishing coaching from consultation, psychotherapy, mentorship and other adjacent types of activity.

Коуч bears the personal liability for observance of the Code of ethics of kouch of professional association / federation and for provision of services according to the principles of honesty, equality and nondiscrimination.

This standard considers possibility of recognition of the informal education documented or through portfolio of professional achievements.

For qualification maintenance коуч shall undergo continuous professional development – at least 40 hours of kouchingovy specialized training each three years.

Associations and professional associations of kouchy provide system of ethical supervision and consideration of addresses of clients.

2. In this professional standard the following terms and determinations are applied:

1) professional kouchingovy association or federation – the consolidation registered in the Republic of Kazakhstan professional kouchy, having the status of non-profit organization, combining graduates of different kouchingovy schools, and (or) the companies and the organizations;

2) professional-level certification – official confirmation of qualification of kouch on the basis of international standards from professional international associations or federations kouchy which can be offset at the level of this Professional standard:

- the first level of certification - demonstration of competences of kouch as a result of training in coaching at least 50 class periods according to the accredited program in the international kouchingovy association or federation, the confirmed kouchingovy practice after training completion at least 50 hours;

- the second level of certification - demonstration of steady ownership of kouchingovy skills and mature ethical line item as a result of training in coaching at least 100 hours according to the accredited program in the international kouchingovy association or federation, the confirmed kouchingovy practice at least 100 hours after completion of training, passing the international examination;

- the third level of certification - demonstration of depth, sensibleness and internal stability of kouch as a result of training in coaching at least 120 hours according to the accredited program in the international kouchingovy association or federation, the confirmed kouchingovy practice at least 500 hours after completion of training, passing the international examination;

- certification level "Team coaching" - demonstration of steady ownership of kouchingovy skills of work with teams and mature ethical line item as a result of training in team coaching at least 60 hours in addition to kouchingovy education, the confirmed kouchingovy practice after training completion at least five successful cases, passing the international examination on the Team Coaching level;

3) the client – the physical person or group of persons receiving kouchingovy service in individual, group or command or organizational format;

4) коуч – the specialist who is professionally accompanying the client in the course of personal and/or professional development using coaching methods;

5) coaching – the professional partnership of kouch with the client directed to stimulation of thinking, sensibleness development, disclosure of potential for achievement of the significant purposes of the client;

6) superviziya and mentoring of kouchy – the forms of professional support of kouch aimed at work quality assurance, development of competences and respect for ethical standards;

7) ethical principles – the regulations of professional behavior of kouch determining responsibility, confidentiality, respect for the client, honesty and transparency of interaction.

3. In this professional standard the following reducings are applied:

1) NRK – national frame of qualifications;

2) the ORK – industry framework of qualifications;

3) ETKS – single wage rate book;

4) REA – explanations of ethical aspects of the Code of ethics of the international professional association of coaching;

5) ESG (Environment, Social, Governance) – (ecology, the social sphere, management) is set of criteria for assessment of activities of the company from the point of view of its impact on the environment, the social sphere and qualities of corporate management.

Chapter 2. Passport of the professional standard

4. Name of the professional standard: "Kouchingovy activities (коуч)"

5. Code of the professional standard:

6. Instruction of section, the Section, group, class and subclass agrees OKED:

P – Education;

85 – Education;

85.5 - Other types of education;

85.59 - The other types of education which are not included in other groups;

85.59.9 - The other activities in the field of education which are not included in other groups.

7. Short description of the professional standard: The professional standard "Kouchingovaya Activities (Kouch)" determines requirements to the specialists performing professional activity in the field of coaching including individual, group or team and organizational work.

The standard purpose – to ensure quality and safety of kouchingovy services, to strengthen trust of society to profession and to create basis for forming of training programs and certifications kouchy in the Republic of Kazakhstan.

8. List of cards of professions:

1) Business коуч (Executive/Business Coach) – the 6th ORK level;

2) Career коуч (Career Coach) – the 6th ORK level;

3) Life Coach – the 6th ORK level;

4) Command коуч (Team Coach) – the 6th ORK level;

5) Kouch on leadership (Leadership Coach) – the 7th ORK level;

6) Kouch on health and wellbeing (Health & Wellness Coach) – the 6th ORK level;

7) Kouch in sports preparation (Sport Coach) – the 6th ORK level;

8) Коуч for entrepreneurs (Entrepreneur Coach) – the 6th ORK level;

9) Kouch in education (Education Coach) – the 6th ORK level.

Chapter 3. Cards of professions

9. Profession card "Business коуч":
Group code:	2379-9
Code of the name of occupation:	-
Name of profession:	Business коуч
Skill level on the ORK:	6
Qualification subtotal on the ORK:
Skill level on ETKC, KC, standard qualification characteristics:
Level of professional education:	Education level: The higher education (bachelor degree, specialist programme)			Specialty:						Qualification:
	postgraduate education (magistracy, doctoral studies, internship, residency)
Requirements to work experience:	at least 7 years (from them at least 5 years in the field of business or the corporate sector)
Communication with informal and informalny education:	Additional professional education in the field of coaching at least 120 class periods of training in the accredited program and the confirmed hours of practice is at least 500, the participation in professional communities, programs of continuous training in coaching and other forms of professional development confirmed with the certificate on the third level of certification.
Other possible names of professions:
Main objective of activities:	Assistance to development of key employees, groups and teams, to strengthening of their leader potential, managerial maturity and capability to make strategic decisions, influencing business by means of kouchingovy methods.
List of labor functions:	Obligatory labor functions:								1. Holding individual and group or command kouchingovy sessions.
									2. Rendering assistance to development of professional efficiency and to achievement of the working purposes of employees through coaching.
									3. Maintenance of organizational changes and management decisions through coaching.
	Additional labor functions:								1. Integration of coaching into processes of the organization in case of requirement manifestation.
									2. Carrying out group kouchingovy programs and fasilitation of team development.
Description of labor functions
Labor function 1: Holding individual and group or command kouchingovy sessions.	Skill 1: Establishment and maintenance of kouchingovy partnership								Abilities:
									1. Establish trusting relationships with the client, creating safe space for open dialogue. 2. Create the clear agreement on the purposes, roles and expectations from kouchingovy process. 3. Show respect for uniqueness and experience of the client. 4. Maintain equality of line items and partnership at all stages of interaction.
									Knowledge:
									1. Principles of ethic interaction and border of profession of kouch. 2. Features of creation of trust and sense of security. 3. The elements of culture and the client's context influencing communication. 4. Bases of professional communication and neutrality of kouch, including skills of deduction of borders, managements of expectations and prevention of influence of personal beliefs on process
	Possibility of recognition of skill:								It is not required.
	Skill 2: Holding kouchingovy sessions with use of effective techniques								Abilities:
									1. Apply structure of kouchingovy session according to professional competences. 2. Use the active hearing and strong questions promoting understanding and expansion of perspectives of the client. 3. Trace dynamics of the client, his emotion and energy, in time to reflect and return observations. 4. Support the client's focus on the purpose and at the same time to remain flexible to changes in the session course.
									Knowledge:
									1. Model of competences and markers of levels of certifications. 2. Technology of active hearing, reflection, metaphors and focusing. 3. Methods of fasilitation and work with groups. 4. Coaching process control bases, including work with speed, structure, phases of session and group loudspeakers for ensuring efficiency and result.
	Possibility of recognition of skill:								It is not required.
	Skill 3: Assistance to development of sensibleness and responsibility of the client								Abilities:
									1. Ask the questions inducing the client to introspection and search of own decisions. 2. Support the client in identification of internal resources, values and restrictions. 3. Perform the help to the client to build the action plan and to develop the personal liability. 4. Note and strengthen the progress made in the course of coaching.
									Knowledge:
									1. Distinctions between coaching, consulting and therapy. 2. Types and theories of motivation 3. Approaches to development of individual efficiency 4. Understanding of approaches and types of feedback, proceeding from metrics of progress of the client.
	Possibility of recognition of skill:								It is not required.
Labor function 2: Assistance to development of professional efficiency and to achievement of the working purposes of employees through coaching	Skill 1: Support of employees in determination of the working purposes and professional priorities								Abilities:
									1. Render assistance to the employee in formulation of the professional purposes according to tasks of division and organization. 2. Provide support in identification of priorities and to distribution of attention and resources. 3. Apply kouchingovy questions to research of urgent working tasks and zones of responsibility. 4. Give support of the employee in refining of criteria of success and the expected results of activities.
									Knowledge:
									1. Bases of goal setting and SMART, OKR methods and other tools of goal-setting and planning. 2. Principles of management of priorities and operational load. 3. Models of professional efficiency and effectiveness (GRPI (Goals, Roles, Processes, Interpersonal relationships), model 7T (Team Goals, Team Roles, Team Norms, Team Trust, Team Leadership, Team Communication, Team Conflict). 4. Approaches to determination of criteria of work and measurable indicators.
	Possibility of recognition of skill:								It is not required.
	Skill 2: Assistance to development of skills of self-control and steady working behavior								Abilities:

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