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of July 3, 1996 No. 270/96-BP

About advertizing

(The last edition from 03-07-2018)

This Law determines bases of advertizing activities in Ukraine, governs the relations arising in production process, distribution and consumption of advertizing.

Section I General provisions

Article 1. Determination of terms

In this Law the terms below are used in such value:

the vendor of advertizing - the person which fully or partially performs advertizing production;

internal advertizing - advertizing which is placed in buildings constructions, including at movie theaters and theaters in time, before demonstration of movies and representations, concerts, and also during the sports competitions which take place in the enclosed space, except places of trade (including buffets, booths) where information on goods which directly in these parts are on sale can be placed;

actions of advertizing nature - the actions for advertizing distribution providing free distribution of samples of goods which are advertized, and/or their exchange to consumers of one quantity or one type of goods which are advertized, on another;

discount - temporary reduction of the price of goods which is provided to buyers (consumers);

outdoor advertizing - advertizing which is placed on special temporary and stationary constructions - the advertizing media located on the open area, and also on the outside surfaces of buildings, constructions, on elements of the street equipment over the carriageway of streets and roads;

unfair advertizing - advertizing which enters or can mislead consumers of advertizing, does harm to persons, the state or society owing to inaccuracy, unauthenticity, ambiguity, exaggeration, concealing, violation of requirements concerning time, the place and method of distribution;

person - physical person, including the physical person - the entrepreneur, the legal entity of any pattern of ownership, representation of the nonresident in Ukraine;

comparative advertizing - advertizing which contains comparison with other persons and/or goods of other person;

the embedded advertizing - information on the person or goods in the program, transfer, the publication if such information serves the advertizing purposes and can mislead persons of rather valid purpose of such programs, transfers, publications;

advertizing - information on the person or goods widespread in any form and in any manner and intended to create or support awareness of consumers of advertizing and their interest concerning such person or goods;

advertizing on transport - advertizing which is placed in the territory of the companies of common carrier, the subway, the outside and internal surfaces of vehicles and constructions of the companies of common carrier and the subway;

advertizing means - means which are used for bringing advertizing to her consumer;

the advertiser - person which is the customer of advertizing for its production and/or distribution;

the distributor of advertizing - person performing advertizing distribution;

social advertizing - the information of any kind widespread in any form directed to achievement of the socially useful purposes, promoting of universal values and which distribution does not aim at profit earning;

special exhibition events - actions which are performed for the purpose of promotion of the corresponding goods on the market are held is organized in certain room or on the protected site (including in places of sales of goods) in the certain terms expected the interested and/or professional visitors whose organizer limited visit of action by those persons which according to the legislation are allowed to sell the shown goods;

telesale - broadcast on television direct public offer to sign the purchase and sale agreement on certain goods;

consumers of advertizing - the indefinite group of people to whom advertizing goes;

sponsorship - voluntary material, financial, organizational and other support of any activities by physical persons and legal entities for the purpose of promoting of only name, the name, the sign for goods and services;

goods - any subject of the economic address, including products, works, services, securities, objects of intellectual property right.

Article 2. Scope of the Law

1. This Law governs the relations connected with production, distribution and consumption of advertizing in the territory of Ukraine.

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