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LAW OF THE REPUBLIC OF MOLDOVA

of June 27, 1997 No. 1227-XIII

About advertizing

(as amended on 25-11-2021)

The parliament adopts this law.

This law determines the basic principles of advertizing activities in the Republic of Moldova and governs the relations arising in production process, placements and distribution of advertizing.

Chapter I General provisions

Article 1. Basic concepts

For the purpose of this law the following basic concepts are used:

advertizing - public information on persons, goods (works, services), the ideas or undertakings (the ad info, the promotional material) designed to cause and maintain interest in them of the indefinite group of people, to promote their realization and increase in prestige of the vendor;

advertizing type - method of distribution of the ad info by means of which certain subject of advertizing activities performs controlled impact on the indefinite group of people;

the subject of advertizing activities - the advertiser, the advertisement producer, the advertizing distributor;

the advertiser - person which is source or subject of the ad info intended for production, placement and the subsequent distribution of advertizing;

the advertisement producer - person fully or partially giving to the ad info the form, admissible for its distribution;

the advertizing distributor - person performing placement and distribution of advertizing (ad info) through any media;

the consumer of advertizing - the person which uses or can use advertizing (ad info);

inadequate advertizing - unfair, doubtful, unethical, sexist, embedded and other similar advertizing;

confutation - actions for the purpose of mitigation of consequences of inadequate advertizing.

Article 2. Legislation on advertizing

The legislation on advertizing consists of the Constitution of the Republic of Moldova, the laws and resolutions of Parliament, international treaties, one of the parties of which is the Republic of Moldova, presidential decrees of the Republic of Moldova, resolutions and the ordinances of the Government and other regulations adopted according to the specified acts.

Article 3. Scope of the law

(1) This law is applied in all spheres of advertizing activities (except the political advertizing and declarations which are not connected with implementation of business activity) in the territory of the Republic of Moldova.

(2) This law extends on physical persons and legal entity, including the foreign persons and stateless persons performing advertizing activities in the territory of the Republic of Moldova.

Article 4. Copyright of advertizing

(1) Advertising can be fully or partially object of copyright of physical persons and legal entities which is protected according to the legislation.

(2) Use as the promotional material of the objects protected by copyright and/or the related rights is allowed only on the basis of the agreement between the owner of copyright and the vendor (distributor) of advertizing.

Chapter II Subjects, objects and basic principles of advertizing activities

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