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ORDER OF THE MINISTER OF CULTURE AND INFORMATION OF THE REPUBLIC OF KAZAKHSTAN

of February 16, 2024 No. 59-HK

About approval of Rules of marking of online advertizing

According to Item 2 of article 19 of the Law of the Republic of Kazakhstan "About online platforms and online advertizing" PRIKAZYVAYU:

1. Approve the enclosed Rules of marking of online advertizing.

2. To provide to department of state policy in the field of mass media of the Ministry of Culture and information of the Republic of Kazakhstan in the procedure established by the legislation of the Republic of Kazakhstan:

1) state registration of this order in the Ministry of Justice of the Republic of Kazakhstan;

2) placement of this order on Internet resource of the Ministry of Culture and information of the Republic of Kazakhstan;

3) within ten working days after state registration of this order in the Ministry of Justice of the Republic of Kazakhstan submission to Legal department of the Ministry of Culture and information of the Republic of Kazakhstan of data on execution of the actions provided by subitems 1) and 2) of this Item.

3. To impose control of execution of this order on the supervising vice-Minister of Culture and Information of the Republic of Kazakhstan.

4. This order becomes effective after ten calendar days after day of its first official publication.

Minister of Culture and Information of the Republic of Kazakhstan

A. Balayeva

It is approved

Ministry of Finance of the Republic of Kazakhstan

 

It is approved

Ministry of national economy of the Republic of Kazakhstan

 

 

Approved by the Order of the Minister of Culture and Information of the Republic of Kazakhstan of February 16, 2024 No. 59-HK

Rules of marking of online advertizing

Chapter 1. General provisions

1. These rules of marking of online advertizing (further - Rules) are developed according to Item 2 of article 19 of the Law of the Republic of Kazakhstan "About online platforms and online advertizing" and determine procedure for marking of online advertizing.

2. In these rules the following basic concepts are used:

1) inflyuenser (blogger) - the user of online platform publishing information on online platform addressed to the indefinite group of people for the purpose of business activity;

2) online advertizing - the advertizing on online platforms made and (or) placed, and (or) extended, and (or) stored by users of online platforms and (or) owners of online platforms in the form of targeted advertizing and (or) sponsor's content, and (or) other information, intended for the indefinite group of people;

3) online platform - Internet resource and (or) the software functioning in the Internet, and (or) service of instant messaging intended for obtaining, production and (or) placement, and (or) distribution, and (or) storage of content on online platform by the user of online platform by means of the account created by it, public community, except for the Internet resource and (or) the software functioning on the Internet and (or) the service of instant messaging intended for provision of financial services and electronic commerce;

4) targeted online advertizing - the online advertizing intended for the target groups determined based on profiling, and directed to increase in scope of users and (or) increase in its priority including with use of referral system of online platform.

Chapter 2. Procedure for marking of online advertizing

3. The online advertizing placed by inflyuenser (bloggers) on commercial and (or) contractual basis is subject to marking including if:

1) the inflyuenser (blogger) is participant or the shareholder of the advertiser or the advertizing distributor;

2) the inflyuenser (blogger) receives exclusive conditions of use of the advertized goods, works or services;

3) content contains references to goods, works or services with shares and (or) with reduced price, and also references to Internet resources, accounts of the advertiser or the advertizing distributor on online platforms.

4. Marking is performed in text format with possibility of its identification.

In case of distribution and (or) placement of online advertizing in sound or audiovisual form marking is performed before online advertizing.

5. Marking contains text specifying that the placed material is advertizing.

Text specifying contains one of the following formulations:

- "zharnama";

- "zharnamalyk material";

- "ser_ktest_k material";

- "demeush_l_k material";

- "zharnama of kukygynd";

- "demeush_men tolengen";

- "PR of kukygynd";

- "advertizing";

- "promotional material";

- "partner material";

- "sponsor's material";

- "as advertizing";

- "it is paid by the sponsor";

- "as PR".

6. Is not subject to marking:

1) the online advertizing placed on service of instant messaging;

2) advertizing in the TV radio programs or their fragments placed on accounts of teleradio channels on online platforms;

3) social advertizing.

7. The targeted online advertizing placed on online platforms is marked independently in the automatic mode with use of technical capabilities of online platform.

 

Disclaimer! This text was translated by AI translator and is not a valid juridical document. No warranty. No claim. More info

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